Account-based marketing (ABM)

MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to help you work smarter and make better decisions, and our account-based marketing buyer’s guide.

What you read here is written by our experienced in-house of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper into Account-based marketing (ABM)

What is account-based marketing?

Learnings from MarTech Webinar Speaker on ABM

Buying group marketing: The next evolution of ABM

Drive growth with account-based marketing

24 questions to ask ABM vendors before signing the contract

The small B2B marketing team’s guide to ABM

Signal orchestration reveals which accounts are ready to buy

Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement.

How OSI could finally fix ABM’s biggest data problem

A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools.

Turn ChatGPT into your on-demand GTM consultant

A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance.

Measuring account progression makes the attribution conversation obsolete

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue.

How to use CTV to strengthen your ABM strategy

Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline.

How small companies can win with account-based marketing

ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter.

Account-based GTM pods that turn strategy into pipeline

Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and growth.

The next era of ABM is strategy-led and AI-enabled

Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.

A strategic framework for turning small-scale events into ABM wins

Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events.

5 things to consider before starting your ABM journey

Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.