# Account-based marketing (ABM)

[MarTech](https://martech.org/) is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to help you work smarter and make better decisions, and our [account-based marketing buyer’s guide](https://martech.org/topic/martech-special-reports/account-based-marketing-abm-buyers-guide/).

What you read here is written by our experienced in-house of editors and research professionals, and subject matter experts from leading brands and agencies.

## Dig deeper into Account-based marketing (ABM)

## [What is account-based marketing?](https://martech.org/what-is-account-based-marketing-or-abm-and-why-are-b2b-marketers-so-bullish-on-it/)

## [Learnings from MarTech Webinar Speaker on ABM](https://martech.org/4-ways-to-build-a-successful-abm-strategy/)

## [Buying group marketing: The next evolution of ABM](https://martech.org/buying-group-marketing-the-next-evolution-of-abm/)

## [Drive growth with account-based marketing](https://martech.org/drive-growth-with-account-based-marketing/)

## [24 questions to ask ABM vendors before signing the contract](https://martech.org/24-questions-to-ask-abm-vendors-before-signing-the-contract/)

## [The small B2B marketing team’s guide to ABM](https://martech.org/the-small-b2b-marketing-teams-guide-to-abm/)

## [Signal orchestration reveals which accounts are ready to buy](https://martech.org/signal-orchestration-reveals-which-accounts-are-ready-to-buy/)

Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement.

## [How OSI could finally fix ABM’s biggest data problem](https://martech.org/how-osi-could-finally-fix-abms-biggest-data-problem/)

A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools.

## [Turn ChatGPT into your on-demand GTM consultant](https://martech.org/turn-chatgpt-into-your-on-demand-gtm-consultant/)

A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance.

## [Measuring account progression makes the attribution conversation obsolete](https://martech.org/measuring-account-progression-makes-the-attribution-conversation-obsolete/)

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue.

## [How to use CTV to strengthen your ABM strategy](https://martech.org/how-to-use-ctv-to-strengthen-your-abm-strategy/)

Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline.

## [How small companies can win with account-based marketing](https://martech.org/how-small-companies-can-win-with-account-based-marketing/)

ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter.

## [Account-based GTM pods that turn strategy into pipeline](https://martech.org/account-based-gtm-pods-that-turn-strategy-into-pipeline/)

Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and growth.

## [The next era of ABM is strategy-led and AI-enabled](https://martech.org/the-next-era-of-abm-is-strategy-led-and-ai-enabled/)

Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.

## [A strategic framework for turning small-scale events into ABM wins](https://martech.org/a-strategic-framework-for-turning-small-scale-events-into-abm-wins/)

Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events.

## [5 things to consider before starting your ABM journey](https://martech.org/5-things-to-consider-before-starting-your-abm-journey/)

Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.