Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
Dig deeper into Email marketing:
What is email marketing and why we care: A marketer’s guide
Email marketing strategy: A marketer’s guide
Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know
Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools.
How to embed images in your marketing emails
5 tips for successfully switching email service providers
12 email marketing fundamentals to master
Gmail’s AI Inbox may redefine deliverability
AI-generated summaries and prioritization could determine which emails actually get seen and which disappear into the background.
Your email A/B test winner might be lying (and it’s costing you)
Why single-metric wins, short test windows, and surface-level analysis in email marketing hold your program back — and what to do instead.
Martech 2026: AI drives a major industry reset
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built.
10 lessons from real-world ESP migrations
ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance.
If your AI content feels generic, this is why
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams.
A 15-minute AI workflow to clean campaign data
Fix inconsistent names, titles and company fields using AI and a spreadsheet, improve personalization and segmentation before you launch.
Email personalization has an overuse problem
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value.
How Gemini in Gmail changes inbox visibility for marketers
From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox.
We need more humanity in email, especially at unsubscribe
Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy.
Cold email works if you stop trying to sell
The goal of a cold email isn’t a sale — it’s a conversation. Here’s how restraint, relevance and respect turn outreach into real opportunities.
Email retention after Gmail’s ‘Manage Subscriptions’ rollout
Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies.